Milk Quality Improvement Campaign Scrapbook, 1949-1950 Series 1589
This scrapbook documents a milk quality improvement campaign in Mississippi, focusing on Booneville and Macon, including numerous newspaper clippings from the Booneville Banner, the Booneville Independent, the Tupelo Daily Journal, and the Macon Beacon. The campaign was a coordinated effort of the Kraft Food Company and the Mississippi Department of Agriculture and targeted dairy farmers who supplied milk to Kraft's Mississippi dairy plants. Thirty-three black-and-white and color photographs document problems in dairy production as well as state efforts to improve milk quality. Images include dairy farm families and workers; milk trucks and milk carts loaded with milk cans; dairy buildings; classroom scenes of milk quality improvement courses taught to dairy farmers; and dairy cattle.
Read MoreThis scrapbook documents a milk quality improvement campaign in Mississippi, focusing on Booneville and Macon, including numerous newspaper clippings from the Booneville Banner, the Booneville Independent, the Tupelo Daily Journal, and the Macon Beacon. The campaign was a coordinated effort of the Kraft Food Company and the Mississippi Department of Agriculture and targeted dairy farmers who supplied milk to Kraft's Mississippi dairy plants. Thirty-three black-and-white and color photographs document problems in dairy production as well as state efforts to improve milk quality. Images include dairy farm families and workers; milk trucks and milk carts loaded with milk cans; dairy buildings; classroom scenes of milk quality improvement courses taught to dairy farmers; and dairy cattle.
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Front cover of scrapbook.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-01.tif
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Page 1 of 7 in packet of information about milk sediment from Kraft Foods. Public service announcement with cartoon: "Don't let frozen milk rob you of your profits."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-1.tif
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Page 2 of 7 in packet of information about milk sediment from Kraft Foods: Typed boilerplate notice from Kraft Foods Company notifying a patron that his or her milk cans were inspected and found to be...
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-2.tif
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Page 3 of 7 in packet of information about milk sediment from Kraft Foods: "The Sediment Story, Chapter 1: Cleaning the Udders."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-3.tif
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Page 4 of 7 in packet of information about milk sediment from Kraft Foods: "The Sediment Story, Chapter 2: Milk Cans."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-4.tif
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Page 5 of 7 in packet of information about milk sediment from Kraft Foods: "The Sediment Story, Chapter 3: Strainers and Pads."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-5.tif
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Page 6 of 7 in packet of information about milk sediment from Kraft Foods: "The Sediment Story, Chapter 4: Storage of Milk."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-6.tif
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Page 7 of 7 in packet of information about milk sediment from Kraft Foods: "The Sediment Story, Chapter 5: Cleaning and Storing Utensils."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02-7.tif
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Typed foreword describing milk quality improvement program.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-02.tif
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Typed description of the State Department of Agriculture's plan to improve milk quality in Mississippi in partnership with the Kraft Food Company, page 1.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-03.tif
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Typed description of the State Department of Agriculture's plan to improve milk quality in Mississippi in partnership with the Kraft Food Company, page 2.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-04.tif
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Typed description of the State Department of Agriculture's plan to improve milk quality in Mississippi in partnership with the Kraft Food Company, page 3.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-05-1.tif
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Typed description of the State Department of Agriculture's plan to improve milk quality in Mississippi in partnership with the Kraft Food Company, page 4.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-05-2.tif
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News clippings from the Booneville Independent and Booneville Banner illustrating editorials, articles, and advertisements published in local papers as part of the campaign for milk quality improvemen...
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-06.tif
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News clippings from the Booneville Independent and Booneville Banner illustrating editorials, articles, and advertisements published in local papers as part of the campaign for milk quality improvemen...
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-07.tif
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Page 1 of 4: July 1957 edition of Pet: Dairy Chats newsletter. The newsletter appears to have been distributed in Kosciusko, Philadelphia, and Winona.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-08-1.tif
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Pages 2 and 3 of 4: July 1957 edition of Pet: Dairy Chats newsletter. The newsletter appears to have been distributed in Kosciusko, Philadelphia, and Winona.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-08-2.tif
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Page 4 of 4: July 1957 edition of Pet: Dairy Chats newsletter. The newsletter appears to have been distributed in Kosciusko, Philadelphia, and Winona.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-08-3.tif
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Advertisement from the Booneville Independent for the start of the Booneville area milk improvement program for Kraft patrons' farms.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-09.tif
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News clippings from the Booneville Independent and Booneville Banner regarding the onset of the milk quality improvement program and milk quality improvement measures.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-10.tif
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News clippings from the Booneville Independent and Booneville Banner regarding the onset of the milk quality improvement program and milk quality improvement measures.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-11.tif
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Advertisement from the Booneville Independent: "11 Steps That Pay In Production Of Quality Milk."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-12.tif
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Photographs clipped from the Booneville Banner, clockwise from top left: "Quality Team At Work," "Unloading Milk Barrels At Kraft Warehouse," "Use Of Approved Utensils Explained."
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-13.tif
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News clippings from the Booneville Independent and Tupelo Daily Journal regarding the onset of the milk quality improvement program and milk quality improvement measures.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-14.tif
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News clippings from the Booneville Banner and Tupelo Daily Journal regarding the onset of the milk quality improvement program and milk quality improvement measures.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-15.tif
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News clipping from the Booneville Independent regarding the fifty-year anniversary of the dairy department at Mississippi State College, now Mississippi State University.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-16.tif
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Three quarter-sheet public service announcements from the Kraft Foods Company, top to bottom: "Stop! Milk Rejections," "Help Prevent Pasture Shortage," "Cool Milk Quickly! Keep It Cool!"
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-17.tif
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Captions describing milk improvement program operations with three black-and-white photographs. Each photograph shows two white men standing in front of a car with "Mississippi Department Agriculture"...
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-18.tif
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Captions describing milk improvement program operations with three black-and-white photographs. Top to bottom, the photographs show: two white men standing in front of a car with "Mississippi Departme...
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-19.tif
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Example of Form D-10, daily farm inspection report, used by State Department of Agriculture inspectors during milk quality improvement program.
Creator: Mississippi Department of Agriculture and Commerce
Filename: 72902-20.tif